🚨 The uncomfortable truth about customer acquisition 🚨 Most gurus want to sell you their “one secret hack” to get customers. The problem? ❌ That “hack” only worked for their business, their timing, their audience. Here’s how the pros actually figure it out: 🧪 Step 1: Hypothesize Look at your business model, industry, and customer type. Narrow down the 2-to-3 most likely channels (ex: Google Ads, trade shows, influencer marketing). ⚖️ Step 2: Test Evenly Give each channel equal time and budget