The Science and Process of Segmentation
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The Science and Process of Segmentation
Segmentation is harder than most people (and most analysts who do it) think it is. In this webinar, Keith Chrzan, Sawtooth Software's SVP of Consulting, will discuss what makes segmentation difficult and what pitfalls to avoid when conducting segmentation. You will learn: 1. The steps and processes to conduct robust segmentation. 2. How to ...
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