Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...
NeuroBand is a specialized smart safety armband engineered to provide timely assistance to elderly and high-risk individuals ...
Your why may not be what you think it is. by Jonathan Knowles, Tom Hunsaker, Hannah Grove and Alison James Today’s business leaders are under pressure to come up with a corporate purpose, much as they ...
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