The Trade Desk and PubMatic tap booming CTV and retail media trends, but rising competition, AI bets and valuation gaps set ...

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

Update: Inc. 500 has removed one of the top five companies from the list, bumping DataXu to number five. The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

OpenAI has reportedly begun early discussions with advertising technology company The Trade Desk (NASDAQ: TTD) as it explores ways to expand advertising capabilities on its popular ChatGPT platform.

TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.