Bidding Without Blindfolds: Using Auction Clarity As A Marketing Advantage

In January 2026, the Media Rating Council introduced standards for digital ad auction transparency. These standards are bound ...
adexchanger

Define It – What Is Programmatic Buying?

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...
adexchanger

A History Of Programmatic And The Era Of Control

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...
TMCnet

zMaticoo Expands Micro Series Ad Supply and Programmatic Capabilities to Help Advertisers Scale High-Engagement Mobile Reach

SINGAPORE, /PRNewswire/ -- zMaticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across ...
Retail Dive

Ad buyer’s guide to mobile programmatic

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...
Business Insider

THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...
The Desk on MSN

Stingray hires Google’s Colin Francis to serve as programmatic sales specialist

Stingray Advertising has hired Colin Francis away from Google to serve as the company's newest Programmatic Sales Specialist.
MediaPost

Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...
Forbes

Three Reasons Programmatic Technologies Should Be Part Of Your Marketing Strategy

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...
TV Technology

ITN, Magnite Launch Programmatic Solution for Local Linear TV

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...