Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...

BIA lifts its 2026 local advertising forecast to $184.5B, with radio over-the-air at $10.08B and digital radio up 5% to $2.38 ...