Cannes is about creative, but this year the creative conversation is laced with something more than rosé – it’s laced with talk of how data can finally be used to influence the creative process.

Think politics is any different? It’s not. Studies have shown political experts consistently fail at forecasting future outcomes. In fact, they do worse than random guessing. Our brains jump to ...

With all the huge changes assaulting us every day — cloud and social computing services like Twitter, Facebook and Google+, mobile computing, cyber bullying, NSA spying and the erosion of privacy, etc ...

One of the most recognized features of No Child Left Behind is subgroup analysis, which shifted attention from the average performance of a school to the performance of specific populations within a ...

Agencies can hire the best and brightest data analysts to crunch the numbers from every possible angle, but if leaders don’t use those results to inform their decisions, then it would all be for ...

Getting results from data will be a burning question all year in my coverage. There's no one better to kick it off than Joni Girardi of DataSelf. He speaks to the problem of BI adoption, and the ...