Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s cap toward U ...
Aquila, the Association of National Advertisers' (ANA) cross-media measurement subsidiary, has struck a deal with audience-measurement firm Samba TV to provide streaming viewership data as part of ...
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