To protect driver privacy, the U.S. Federal Trade Commission has finalized an order restricting how General Motors and its telematics arm OnStar can collect and share data from vehicles. The decision, ...
To discourage federal intervention, leading marketing organizations are preparing to roll out a new system designed to make it easier for consumers to understand and opt out of online data collection ...
This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. Data is critical to running a modern business — enterprises simply can’t ...
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