Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how ...

The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies. Microsoft Advertising today announced a new API – ads for chat API – which will allow ...

JACKSONVILLE, Fla., June 2, 2022 /PRNewswire/ -- Today, Black Knight, Inc. (NYSE: BKI) announced the launch of a new lead-quoting application programming interface (API) that connects lead-aggregation ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

In addition, AT&T also announced enhancements to its Speech API, powered by the AT&T WATSON ℠ speech recognition engine, providing developers with speech-to-text and text-to-speech capabilities.

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location ...