Hosted on MSN

Unity’s AI beta could transform how games are made

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...
Pocket Gamer.Biz

Unity: “AI is not something that the industry or individuals can ignore. It's going to change game development”

"In some ways AI is about computers speaking closer to human’s language. And that level of conversation, I think, can be a great thing." "It's been a tough year and we've been going through a bit of a ...
Hosted on MSN

Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Business Wire

Unity Forms AI Council to Accelerate AI Product Innovation

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the operating system for games and interactive experiences, today announced the creation of the Unity AI Council. The Council will bring together ...

Unity Software: The Valuation Reset I've Been Waiting For

Unity (U) upgraded to Buy: 10% revenue growth, strong AI-powered ads, and margin leverage. Read more on what investors should ...
TweakTown

Unity AI will let you create 'full casual games' with text prompts and no coding experience

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...
Business Wire

Unity Announces Enhanced Engine Performance and Stability, New Platforms, and AI-Powered Workflows at GDC 2025

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...
Futurism

Unity Says It Has a New Product That Cooks Up Entire Games Using AI

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
AOL

Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...