At this point in time, there are not many companies out there that do not have a web presence. For the most part, society has come to realize that the Internet is becoming the window to any business.

How do you make a solid business case for blogging for marketing? What about managing upper management's expectations on the outcome? Should you hire a professional blogger to write your company blog?

Content creation and the power of the internet has completely changed the way bloggers, brands and businesses communicate with their audiences. With more than a billion active websites now online, ...

And, just maybe, blogs are the next killer app of online marketing. Technology evangelists like Chris Pirillo are saying that “email marketing is dead.” Killed by spam and clogged inboxes. Will ...