It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

BEAVERTON, OR, UNITED STATES, March 12, 2026 /EINPresswire.com/ -- The Media Coding Industry Forum (MC-IF) today ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

H.264 is the closest we have to a universal codec, which is why it was surprising that in Bitmovin's "Video Developer Report 2021," H.264 usage actually dropped from 92% in 2020 to 83% in 2021 among ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

The video streaming industry is still relatively young, but its adoption and the pace of innovations underpinning it are breathtaking. Less than 20 years ago, YouTube launched, introducing us to ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that Amazon, a major consumer electronics maker, along with Dell and Lenovo PC, two of the leading world-wide PC makers, have joined the HEVC ...

In the 8.16 release, the main focus was placed on implementing native support for the H.266/VVC codec. The collaboration with the decoder’s developers for the H.266/VVC codec at the Fraunhofer ...

Access Advance LLC, an independent licensing administrator for leading video codec patent pools, today announced that Xiaomi has joined the HEVC Advance Patent Pool and the VVC Advance Patent Pool, as ...

Access Advance (“Advance”) and ASUSTeK Computer Inc. (“Asus”) today announced that the parties have reached agreement for Asus to join the HEVC Advance HEVC/H.265 Patent Pool and the VVC Advance VVC/H ...