Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

The secret behind turning casual guests into loyal, higher-spending regulars. As the quick-service restaurant space continues to grow and get more competitive, loyalty programs have transitioned from ...

Loyalty programs are evolving from marketing perks into essential financial tools as consumers use rewards to offset persistent inflation. Retailers like Kroger are adapting with real-time savings, ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...