Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of a DNA string outlining human ...

As advertisers seek ways to extend their broadcast media buys through cross-platform campaigns, cross-screen ad-delivery companies are bridging the technical gap. Such is the case with cross-screen ...

Last month, Omnicom Group confirmed that the company was integrating most of its specialist performance marketing teams housed under the Resolution Media brand into its three main media agency brands: ...