Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Empirical research requires good data to complement statistical rigor in providing answers to global poverty questions. Poor data quality can lead to biases in causal inference, lower the probability ...