Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

RW Digital, a leading provider of multicultural programmatic solutions founded by Russell Westbrook, today announced the ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (PUBM) an independent technology company ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, published a ...

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...