There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...
SYDNEY--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading global omnichannel supply-side platform, today announced an expanded collaboration with News Australia to bring premium CTV inventory from ...
By learning to recognize viewing behaviors that mirror a genuine television experience, agentic systems can distinguish ...
CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure of digital, yet fully inhabiting neither. It is the uncanny valley of modern ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...
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