A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 — a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, ...