Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

Magnite Inc. (NASDAQ:MGNI) is one of the best AI stocks with huge upside potential. On March 11, Magnite and NOVA ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Learn how technology is changing and how adapting to it can help your marketing.

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Programmatic is practically the definition of an irresistible force. Depending on which research you prefer, some 80 to 96 per cent of advertisers already buy digital display space programmatically.

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...