Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

A new asset optimization screen has been spotted by Thomas Eccel that features a quick addition panel with checkboxes.

GetHookd has announced an AI-driven creative intelligence platform designed for performance marketers who are looking to improve ad performance ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...