In a Google Webmaster Hangout, Google’s John Mueller answered if redirecting affiliate links was a bad practice. He answered the question then offered what he felt was a better way to deal with ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Few webmasters or online marketers possess a deep understanding of the redirects can affect web traffic. It’s not a sexy topic, and people often view it as too basic for meaningful discussion. As a ...

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...

Links are still a critical element to Google’s algorithm. Their value needs to be protected. Learn how to protect yourself against broken redirects. Over the years I’ve been exposed to an incredible ...

Spammers are abusing ill-configured U.S. dot-gov domains and link shorteners to promote spammy sites that are hidden behind short links ending in”usa.gov”. Spam purveyors are taking advantage of ...