Fans can look forward to a "live‑action and CGI hybrid" Labubu movie, produced by big-name Hollywood talent.

POP MART and Sony Pictures have officially announced the Labubu Movie, directed by Paul King and written by King and Steven Levenson, executive produced by Kasing Lung

The movie comes after the toy went viral in 2025, becoming one of the hottest trends of the year.

Pop Mart and Sony announced on Thursday that they were developing a feature film about the fuzzy trinkets. “It’s completely ruthless marketing,” one expert said.

Labubu is set to hit the big screen in a deal with Sony Pictures.

Pop Mart, a leading company in the designer collectibles and pop culture entertainment industry, is teaming with Sony Pictures Entertainment on its Labubu feature film, to be co-written and directed by "Paddington" filmmaker Paul King.

Pop Mart and Sony Pictures’ “Labubu” movie has officially unveiled the creative team that will bring the global phenomenon to the big screen. BAFTA-nominated director Paul King (“Wonka,” “Paddington”) will produce and direct the film,

'Our city's distinctive arts and culture DNA makes it the perfect home for this global convergence of style, trainers, music,' tourism chief Rosanna Law says Popular doll Labubu and Blackpink's Jennie were among the headline names and brands from the city and abroad that drew thousands of fans to Hong Kong's third edition of pop culture festival ComplexCon early on Saturday.