Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Displa ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...

Programmatic has caused a seismic shift in the digital advertising industry and it is predicted up to 90% of digital display advertising will be traded programmatically in the UK by 2019. This is no ...