Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. “When ...

Taylor Swift fans can now get their hands on her lilac short skirt for less. Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ...

Taylor Swift sings about a "lilac short skirt" that fits "like skin" in her song "imgonnagetyouback," and she's also been spotted multiple times wearing a Popflex brand piece fitting that description.

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures ...

Blogilates Founder and CEO-Head of Design of POPFLEX Cassey Ho sits down with Yahoo Finance Live to talk about growing subscribers and view counts on YouTube Shorts, developing brand relationships ...

“Be a lawyer, doctor, or failure.” Those were the three choices Cassey Ho’s father gave to his then-18-year-old daughter after she expressed her intent to pursue a career in fashion design. “When I ...

“Don’t Blame Me” for wanting to get my hands on this Swiftie-approved skort from Target. The new Blogilates collection features a $35 version of the Popflex Pirouette Skirt that Taylor Swift wore, ...

LOS ANGELES — When Taylor Swift wore Cassey Ho’s signature pirouette skort, the internet spun in a frenzy to find it. Sales soared, TikTok feeds featured it, and Ho, whose brand Popflex was already a ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Blogilates' Cassey Ho had her own body edited to match the beauty standards for women throughout history in a video that has gone ...