Apple needs more revenue from Wearables, and new artificial intelligence (AI) smart devices could build positive buzz for ...

Apple fans are used to flashy product launches, but the company often makes big changes under the radar. Recently, Apple ...

Apple’s new low-cost MacBook Neo: analyst shipment forecast, Neo 2 rumors, and education-market impact vs Chromebooks as ...

The revamp of AppleCare will also cover older devices that are in good condition, but it may include higher prices for single-device coverage. Mike Sorrentino is a Senior Editor for Mobile, covering ...

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed ...

On March 4, Apple hosted an invite-only in-person event, during which it demonstrated a host of new devices to the lucky few in attendance. In the days leading up to the event, Apple announced several ...

Apple is reportedly planning a new Ultra category for its most premium devices. The lineup may include a foldable iPhone, AirPods Ultra with advanced sensors, and a MacBook with a touch-enabled OLED ...

Apple is collaborating with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. “This marks a defining moment for human-device ...

“It just works” is one of Steve Jobs’ most famous quotes, but it’s more than that: it’s the core principle behind Apple’s product strategy. From unboxing and setup to exploring features, the ...

Elevate your favorite music with lossless audio from Tidal, Apple Music, Qobuz, and many other specialist apps with powerful ...

Macworld explores 15 Apple ecosystem features that enable seamless integration between iPhone, iPad, Mac, Apple Watch, and Apple TV devices. Key capabilities include Handoff for continuing tasks ...